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Here are three ways to help you align communication with backoffice and frontline employees.

Did you know that up to 30% of your workforce are most likely not using your Employee App or Intranet? You've invested a lot of time, money and training in developing an App, Portal or Intranet for your Employees. So, why aren't your employees using these tools if they're supposed to be for them and helping them?

It’s not easy to reach all those frontline employees who aren’t sitting in front of computers all day. But not communicating directly with this audience means missing important opportunities to engage and inspire the people who are the face of your brand. Here are six mistakes to avoid and reasons to make communication with your frontline employees a business priority.

Email is ineffective and inconvenient for employees that are mobile and field or factory based who don't have a corporate email address or are only able to check emails periodically. Even those employees who are desk-based may be working from home, or aren't necessarily tied to their desktop computers 24/7.

Are you not getting a response because your employees have stopped looking at your internal communications? Are you sending out the same mass email every week with irrelevant information? Just because you're sending something out doesn’t mean that your employees have actually engaged with it.

You might think you need different methods of communicating various kinds of information to ensure the message gets delivered, or perhaps you have a few different tools that need to be used separately because they each perform different functions. Eliminate ineffective channels to ensure your employees pay more attention.